Each year the infamous Daytona International Speedway opens its doors to hundreds of vendors and thousands of Jeep enthusiasts from around the US. Most of the top off road companies bring their latest parts and accessories to put on display in booths each day during the event. This event becomes quite large and fills most of the inner track in Daytona. When you are done cruising the vendor area, there is a massive obstacle course you can sign up for. This course has many different obstacles both big and small to keep you on your toes while driving it. We love this event because during the days the event isnt running, you can cruise down and park your Jeep right on Daytona Beach and let everyone walk by to check out your build. Its not every day you get to cruise up and down the white sandy beaches of Daytona. With the days full event cruising and beach driving, it leaves the nights for the fun to really begin. There are company parties throughout the week and its always such a fun time seeing so many familiar faces and chatting about Jeep stuff with some of the best in the business. Thank you to everyone who stopped by our booth to grab a cold Rockstar Energy drink and say hello. It was great seeing faces that we recognized from previous years and we look forward to seeing you all at next years event.